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Best Curl Cream - People Magazine

Finding the best possible products in a packed drugstore aisle can seem daunting. Which is why every year, we team up with TODAY to test hundreds of hair, makeup, skin and body products to find the best of the best — for every need. This week, PEOPLE’s beauty and style director Andrea Lavinthal and TODAY contributor Jill Martin  joined fourth-hour coanchors Kathie Lee Gifford and Hoda Kotb to announce the makeup, skin and body winners on-air during the show’s 10:00 a.m. hour. And today, the hair results are finally in.

Sashapure's Curl Cream
This conditioning cream tames unruly curls without sacrificing their natural shape.

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